1. Don’t use your bank for payment processing services.- - - - - Big business means big expenses. Big national banks and even local banks that provide payment processing services typically have the highest rates on the market and burden small businesses with a host of hidden junk fees to cover their big business expenses. Banks rarely do their own in house processing and usually outsource the work to an ISO. With more than one party involved, rates must be higher to make the service more interesting. Talk with an expert at www.ogflatfee.com to start reclaiming profits for your business by working with an Independent Sales Organization directly and leave the middle man out of the equation. 2. Don't do business without a set and locked in price for processing services. - - - - - Why isn't the writing on the wall for credit card processing prices?Payment processing is not a complex service. Processors simply connect businesses to the major card associations and ensure that the connection is maintained. Why should businesses pay hundreds of dollars for this simple service every month? Ask your processor if they will allow you to pay a flat fee every month above their true cost for their service. 3. Never pay unnecessary junk fees.- - - - - They're only good for lining someone else's pockets.Small businesses often pay hundreds of dollars a year in junk fees to their payment processors. If you ever see fees such as statement fees, data security fees, batch header fees, monthly minimum fees, etc., you as a business owner should know that these fees are unnecessary. If your processor will not remove these junk fees, then find out how we at www.ogflatfee.com have done away with junk fees completely.4. Stop paying your credit card processor with percentage rates.- - - - - Percentage rates are like an unfair tax.Most payment processors get paid by percentage rates that are added on above the rates already being paid to Visa/MC/Disc. These rates dramatically cut into profits because the traditional processing philosophy says that the more money a business makes the more a business should pay for this simple service. Instead of using the percentage rate model, find a processor that charges a flat fee above their true cost month to month. 5. Always know what you are paying month to month.- - - - - Know what you pay and why you pay it.An alarming amount of small business owners never know what they are paying month to month for their payment processing services. This is because the payment processing industry keeps their clientele in the dark with confusing statements, fluctuating percentage rates, and hidden fees, which can lead to thousands of dollars in profit loss every year.
Many companies are now choosing processors that offer a fixed flat fee so they know exactly what they are paying when their statement comes in. Your customers demand to know the price of your items and services before handing over their hard earned money, so why should payment processing be any different? Find out more about fixed flat fees at www.ogflatfee.com. What do you think?
If you suspect that your current services violate any of these surefire rules for effective payment processing then then speak with an expert at www.ogflatfee.com for a free and secure consultation to get your company on the right track.
Or call us any time at 877-306-7142.
After being in this industry for over 7 years, we at The OGroup, Inc. have witnessed first hand just how notoriously shady the credit card processing industry can be. From half truths, to hidden fees and even straight out lies, it seems that sales reps from credit card processing companies will do anything just to get small business owners to sign on the dotted line. Any business owner that is familiar with the in's and out's of this industry is every shady credit card processors nightmare. A few key points, like these listed below, can help immensely as you take control of your credit card processing expenses.
The Top 3 Lies of Credit Card Processing
1. One Low Rate
Lie - More often than not when a payment processing sales rep pitches their services they only quote one rate that may sound something like 1.29%. This leads the business owner to believe that this is the only rate that will ever be charged for all payment processing services.
Fact - That 1.29% quoted rate is more than likely the first of three to four other rates that a processor will slip into a contract without you knowing. It's called the tiered pricing structure; an opaque method of processing credit cards that can be manipulated with all types of hidden percentage rates and junk fees. The example quote of 1.29% s probably what the processor will charge for every debit card you swipe, but what about regular credit cards or reward card? Be assured, those cards WILL be processed with other, inflated rates. The tactic is to simply get the business owner in the door with the lowest rate, they fail to leave out that this is just the beginning. These other rates, undisclosed but very real, are applied depending on the types of cards and how those cards are accepted. For example, a corporate credit card will always be charged a higher rate than a personal debit card; therefore there will never be one rate for all payment processing services. Our best advice: Find a Cost Plus Pricing Structure with a flat fee for processing. This pricing method allows you to pay straight interchange (rock bottom cost) and you will always know your processors profit margin. Cost Plus pricing methods are the most transparent way to pay for credit card processing today and it's what we recommend until something better comes out.
2. “Free” Equipment
Lie - Payment processing companies will tell business owners that they will give them card swiping equipment for “free” when they switch to their processing services. They will often make this equipment appear to be worth hundreds if not thousands of dollars to make it look like they are giving the business owner a great deal.
Fact - Most things in this world are seldom free. The reality is, most card swiping equipment can be found at relatively inexpensive prices. Because of high and undisclosed processing rates, hidden fees, and junk fees, many small businesses end up paying for their equipment many times over throughout the term of their contract. Leasing equipment can be a pitfall as well simply because it is just one more way that a processor can bind you to their expensive services Our best advice: After finding a processor that best fits the needs of your business, secure your own, reliable equipment for that will be compatible with your processors software.
3. Junk Fees
Lie - Extra Fees such as statement fees, data security fees, batch header fees, monthly minimum fees, and a host of other hidden fees are necessary administrative costs to keep payment processing services operating.
Truth - There are costs to maintain processing services, however, the majority of hidden fees out there are typically never disclosed by sales reps. These fees are honestly junk fees that are simply lining someones pocket and further cutting into the business owners profits. Take a look at your last statement and scrutinize every charge you see on it. Our best advice: If you're unsure what a charge is for, ask your processor directly. If they give you the classic run around, give us a call. We'll analyze your statement for free and let you know just how much "junk" is really in there.
What do you think?
Do you feel you may have personally experienced one or more of these lies as a small business owner?
Share your experiences or comments below.